向产品经理宣传塑料如何影响您的品牌

 

您为医疗器械选择的材料会对您的品牌形象产生重大影响。在当今的医疗保健环境中,并非所有塑料都能经受医院使用的腐蚀性消毒剂的影响。如果您的器械显示出受到消毒影响的外部迹象,包括变黄、开裂、银纹或油漆剥落,则是时候重新考虑材料选择了。

 

Educating product managers about the attributes of different plastics can help better shape brand positioning. For example, cracks and crazes can lead to pooling of aggressive disinfectants and leakage into the sensitive electronics that make the device function. Choosing a more chemically resistant polymer prevents this by strengthening device durability and reducing maintenance time. As a result, the working life of the device increases and maintenance and replacement costs go down.

 

With this information, the product manager can position the brand as being resistant to the physical handling or moving of devices despite more frequent cleaning and use of harsh disinfectants. They can present brand devices as having a longer service life, keeping their "new" look longer, and being more durable. This positioning can also be used by hospitals and clinics, which can improve their image by purchasing more durable equipment that looks better because it is better.

 

By choosing materials with better quality and performance, manufacturers can help product managers position the brand as having those qualities as well.